What are we doing locally?
dirtyCup is apart of our continuing efforts to help build and maintain a broadening vision of the world and the things in it. Sure, coffee is just one of a million interesting and thought provoking vocations but, hey, it’s the one we chose and our goal is to do it better than anyone else. We have also chosen to begin this project in a small, tucked away town buried deeply below the suburban sprawl of Metro Atlanta. This setting will allow us to explore the human thought process of the rural south and hopefully, begin to understand what will take this society on the journey from the grocery store coffee isle to a craft coffee experience. Oh, and we try to have fun while doing it. So, please sit back and enjoy our passion with us.
What are we doing nationally?
dirtyCup is actually our way of reaching out into the enclaves of truly specialty coffee tucked away through the U.S. and pulling as much of their market into the view of our beloved South East region. While the southeast is the fastest growing region, nationally, in the specialty coffee industry, we are geographically spread out like too little butter on too much bread. The internet is the perfect tool for the unification of our combined markets – through it, we can see what is going on at the edge of innovation in Portland, Chicago, San Fransisco, NYC, DC, and every other nook throughout the country. Being aware of others’ progress gives small shops and roasteries the ability to leap-frog into their next great idea while building relationships with those in other areas. This strengthens both the region and the national market as a whole. We are a part of the rising tide.
What are we doing globally?
What can a small company do on a global scale? Buying top coffees and not shying away from their appropriate prices may be the most important step to impact the world. We are also developing goals in pursuing direct purchasing from farms in an attempt to 1) find the best coffees of the season, 2) secure for ourselves a stable and sustainable line of supply, and 3) better the financial situation of the farmers that we work with. Also connecting our baristas and roasters to others in various industry circumstances around the world lends perspective to our decision making that can only happen by uniting with others in the business under one flag. Maybe the flag can have a coffee bean on it? Oh, and apparently, they love us in the UK. UK, we love you, too. Really.